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Shira P. White

About the Author

Shira P. White is president of SPWI, a leading innovation management and new-product-development consulting firm. An accomplished painter and writer, she has served as an instructor at the Pratt Institute and a lecturer at NYU’s Stern Graduate School of Business and the School of Visual Arts. She lives in New York City. Visit http://www.newideasaboutnewideas.com.

New Ideas About New Ideas

by Shira P. White, by G. Patton Wright

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